One singular identity from start to finish or as they say in the mega land of commercial advertising "Branding".
It is coming along but progress has been slow.
I have my shop banner. Made for me by my Etsy friend Deb from the The Inspired Trader
Deb knows a lot about graphics and design and how to make them on the computer. She also is excellent at creating an image or brand.
No not this kind of brand! The kind of brand that shows your vision, your identity, your logo.
I settled on this photo for my logo.
|Wee Lambie Vintage|
Yup, that's me. My Dad took the picture. I love it. It expresses how I feel about my vintage shop. To me vintage brings back memories, sweetness, nostalgia, a time long ago, a feeling you want to remember. I never want to forget the little girl in this photo or the thrill of holding a newborn lamb in spring. A spring moment 58 years ago.
The tricky part is to marry all these together so that they are cohesive and quickly make my shop look like.... well my brand.
I went to Moo.com with my little lamb photo and had some cards and stickers made.
I love these little cards. Moo.com you are fabulous! Look at the great little blue and white box they came in. Moo obviously knows how to make things stand out and be identified.
I played around with tying them to packages.
I write my thank you on the back of the little card, but I didn't really like punching that big hole in it. Now I am experimenting with just tucking it under the ribbon.
Then I had to have stickers. I want the outside of my boxes to have the same look.
There is a lot more to do in my shop to get this whole brand thing finished.
I am thinking my tissue wrapping paper should be all one color. This is a labor of love and as I said progress is slow. The little changes I have made are feeling good and I am pondering the future ones.